The USD 20 Billion Game: Why Kenyan Sports must finally commercialize it’s IP
This May, as Arsenal fans flood the streets of London and Nairobi alike in their red and white jerseys fresh off the club’s 2026 Premier League triumph, something quietly lucrative is happening. Every jersey sold, every knockoff replica hawked at a fraction of the price, and every fan streaming celebration in a branded shirt tells an IP story. When a team wins, jersey sales spike. But who actually pockets that money? The answer depends entirely on who holds the trademark registrations, who licensed the manufacturer, and crucially, who filed first. In Kenya’s first-to-file system, an entrepreneur could theoretically register a popular club’s hashtag or celebration phrase before the club itself does. The same passion that drives fans to pull on their lucky jersey for a title decider is the same passion that smart IP owners can, and do monetise.